Senior Product Manager, Growth

ABOUT KOHO

We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.

About The Role

We’re looking for a Senior Product Manager to join KOHO’s Growth team. You’ll lead a dedicated growth pod focused on one of our highest-leverage problems: either converting more registered users into active customers, or building product-led channels that acquire users through the product itself.

This is a metrics-driven role with clear ownership and real P&L impact. You’ll run experiments at high velocity, own a specific set of growth KPIs, and work within a cross-functional pod (engineering, design, data) to move them. You won’t be maintaining a feature backlog — you’ll be solving growth problems end-to-end.

What You’ll Be Doing

- Own growth metrics with clear accountability. You’ll be responsible for specific KPIs tied to user acquisition or activation — metrics that directly impact KOHO’s revenue and unit economics.

- Run experiments at high velocity. Design, ship, and iterate on growth initiatives weekly. Maintain a rolling experiment backlog with clear hypotheses and success criteria. Learn fast from failures.

- Build business cases grounded in data. Use quantitative analysis, financial modeling, and CAC/LTV economics to prioritize bets and defend investment decisions to leadership.

- Lead a cross-functional pod. Work with engineering, design, data, and marketing to ship growth initiatives. Align your team around a single mission and keep execution tight.

- Identify and reduce friction across the user journey. Whether it’s funnel drop-offs, onboarding bottlenecks, or underperforming growth channels — diagnose root causes and ship solutions.

- Design and scale growth loops. Think beyond linear funnels. Identify opportunities for compounding, product-led mechanics that reduce acquisition costs over time.

- Collaborate across the growth org. Work closely with the other growth pod to ensure the full user journey — from first touch to active customer — works as a connected system.

- Communicate strategy to leadership. Present growth strategy, experiment results, and roadmap decisions to executive audiences through quarterly strategy reviews.

Who You Are

- 3–5+ years of product management experience, with at least 2 years focused on growth, activation, acquisition, or product-led growth at a consumer or fintech company.

- Track record of moving growth metrics — whether that’s conversion funnels, referral programs, onboarding flows, or acquisition loops. We want to see specific numbers you’ve moved.

- Deeply data-driven. You can write SQL when needed, design experiments with statistical rigor, and make decisions based on CAC/LTV modeling rather than intuition.

- High experiment velocity. You’re comfortable shipping multiple experiments per sprint, learning quickly from failures, and iterating without over-engineering.

- Cross-functional leader. You’ve led pods or squads (engineering, design, marketing, data) and know how to align a team around a single metric.

- Strong strategic communicator. You can articulate growth strategy to executives, write compelling business cases, and translate data into narratives that drive alignment.

- AI-native. You actively use AI tools (Claude, ChatGPT, Perplexity, etc.) in your daily work — for analysis, writing, research, and prototyping.

Nice to Have

- Experience at a Canadian fintech or a regulated financial services company.

- Familiarity with product analytics, martech, and BI tools — our core product and growth stack.

- Experience with A/B testing platforms (Eppo, Optimizely, or similar) and experiment governance.

- Background in behavioural economics, incentive design, or conversion optimization.

- Experience with fintech onboarding and KYC optimization — reducing friction in regulated sign-up flows.

- Experience building product-led acquisition at scale.

The budgeted salary range for this role is $160,000 - $200,000 CAD / year.

At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.

DESCRIPTION DE POSTE EN FRANÇAIS

À PROPOS DU POSTE

Nous sommes à la recherche d’un(e) gestionnaire de produits principal(e) pour se joindre à l’équipe Croissance de KOHO. Vous dirigerez une cellule de croissance dédiée à l’un de nos enjeux à plus fort effet de levier : soit convertir davantage d’utilisateurs inscrits en clients actifs, soit bâtir des canaux axés sur le produit qui permettent d’acquérir des utilisateurs par l’entremise du produit lui-même.

Il s’agit d’un poste axé sur les indicateurs, assorti de responsabilités claires et d’une incidence réelle sur les résultats financiers. Vous mènerez des expérimentations à un rythme soutenu, serez responsable d’un ensemble précis d’indicateurs clés de croissance et travaillerez au sein d’une cellule interfonctionnelle (ingénierie, design, données) pour les faire progresser. Vous ne gérerez pas un carnet de fonctionnalités : vous résoudrez des problèmes de croissance de bout en bout.

CE QUE VOUS FEREZ

- Prendre en charge des indicateurs de croissance avec une responsabilité claire. Vous serez responsable d’indicateurs clés de performance précis liés à l’acquisition ou à l’activation des utilisateurs, des indicateurs qui ont une incidence directe sur les revenus et l’économie unitaire de KOHO.

- Mener des expérimentations à un rythme soutenu. Concevoir, lancer et itérer des initiatives de croissance chaque semaine. Tenir à jour un carnet d’expérimentations continu, assorti d’hypothèses et de critères de réussite clairs. Tirer rapidement des leçons des échecs.

- Élaborer des analyses de rentabilité fondées sur les données. Utiliser l’analyse quantitative, la modélisation financière et l’économie CAC/VVC (coût d’acquisition client et valeur vie client) pour prioriser les paris et défendre les décisions d’investissement auprès de la direction.

- Diriger une cellule interfonctionnelle. Travailler avec les équipes d’ingénierie, de design, de données et de marketing pour lancer des initiatives de croissance. Rallier votre équipe autour d’une mission unique et assurer une exécution rigoureuse.

- Cerner et réduire les points de friction tout au long du parcours utilisateur. Qu’il s’agisse d’abandons dans l’entonnoir, de goulots d’étranglement à l’intégration ou de canaux de croissance peu performants, diagnostiquer les causes profondes et mettre en œuvre des solutions.

- Concevoir et déployer à grande échelle des boucles de croissance. Penser au-delà des entonnoirs linéaires. Repérer les occasions de mécanismes cumulatifs axés sur le produit qui réduisent les coûts d’acquisition au fil du temps.

- Collaborer avec l’ensemble de l’organisation Croissance. Travailler en étroite collaboration avec l’autre cellule de croissance afi